The Rugged Times

ruggedstyle02

Authentic Rugged Style 02

Words: Sherron Anderson Posted: 8 June, 2011

Timeless, rugged style, designed for function pure and simple: It’s these inherent qualities which, like the coat, have transcended time and remain at the core of Driza-Bone today. No gadgets, tricks or gimmicks, it’s just what we are ... We can’t help it. It’s in our DNA.  Every piece we make comes down to our solid foundations. If it doesn’t, then we would end up just like everyone else and what would be the point? Quality craftsmanship and techniques with the best fabrics and yarns goes into every item in our range, whether it’s a jacket, vest, knit, pant or shirt. Each has a true function and purpose - our heritage, our authenticity. And that’s our style, our rugged style.


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